Offline Advertising – Secrets To Cashing On Newspaper And Magazine Ads

April 10, 2013   Advertising

Have you ever thought of advertising your online business offline to get more leads and sales? Well the offline market is a goldmine! After all people spend 100% of their time offline and only some percentage of their day online. Think about it!

So here are the secrets to cashing on newspaper and magazine ads:

1. Choose The Right Paper/Magazine To Advertise In

There are many potential publications you can place your ad in. These can be mainstream magazines, niche magazines, daily newspapers, weekly newspapers and so on. Niche magazines will generate the best results but might also be the most expensive. There is no sure way to know whether your ad will work out, but if you see similar businesses advertising in the publication consistently, then you can be pretty sure it is pulling in some results for them.

2. Use Proven Ad Copy

Look at the ads that seem to appear in every issue of your newspaper of magazine. Chances are if the ad copy remains the same, it is working for them. See what you can learn from the ad and apply the same principles to your ad.

Read More

How Do I Start Using Social Media?

April 3, 2013   Social Media

Social media has changed our world today, both in the virtual world and the real one. Now people all over the globe are using social media to connect with one another like never before. Social media has changed the way we do business, the way we meet each other and how we interact with one another. In case you don’t already know, there are 6 general types of social media available in today’s online world. New social media websites and services are being created every day. Here are the 6 general kinds of social media.

Social Networks

Social networks are probably the most commonly used and most well-known type of social media. These are services that allow people to connect with one another, regardless of where on Earth they are located. These social media websites work over the internet, and typically have features such as profile pages, chat rooms and the ability to create groups or connections with people who share similar interests. Social networks have millions of users. Some savvy people spend several hours every single day checking their social networking websites. Social networking sites can be used as more than just a place to meet new people and talk about shared interests. Many businesses all around the world are using social networking sites to reach new customers and establish their brand identities. Examples of social networking sites include the ever popular Facebook and the business social network known as LinkedIn.

Read More

What Not To Do To Get Facebook Likes?

March 15, 2013   Site Promotion

For the past few days I’ve been trying different techniques that I found on Internet to get quick Facebook likes. Well if you are also searching for the same thing then, I can help you save your time by telling you what I’ve already tried and not worked.

Before I tell you what are the things I’ve already done, let me tell you why you need Facebook likes.

Why you need Facebook Likes?

You Need Facebook likes because whatever you publish on your Facebook page is shown on the person’s news feed and the statistics shows 30 percent of people tends to click on whatever is shown on news feed.

So, if you have 1000 likes on your page then you will get around 300 hundred unique visitors per post just after one time hard work.

So, How to get Facebook likes

Well, I don’t have the answer for that question as you can see my Facebook page has only 1 like

What I’ve not done

Read More

Magazines Are Still a Viable Media Channel

February 5, 2013   Advertising

For the past 20 or so years since the desktop computer started making an appearance in publishing, the magazine industry has had the doom-sayers gathering round, predicting its ultimate death. Yet the industry always manages to pull through. Even with the wide-scale adoption of the internet in the late 90s, magazines stood firm.

Despite carrying on bullishly, the past two or three years indisputably have been tough ones for most magazine publishers, with advertising revenues coming down and new technologies and platforms challenging existing business models. But just when they thought it couldn’t get better, the industry is bouncing back again.

According to the latest PPA Publishing Futures survey more than 96% of 101 publishers surveyed expect profitability to increase over the next 12 months. This is supported by two positive industry trends: rising demand for consumer magazines and a year-on-year increase in advertising revenues. Despite forecasts predicting a further decline for consumer magazine advertising last year, the medium enjoyed revenue growth in three of the four quarters in 2010, according to AA/WARC advertising figures.

Read More

Expert Tips For Creative Custom Logo Designing

January 15, 2013   Banner Advertising

Introduction:The logo design process or creation does not have to be too difficult as long as you have some guidelines to maintain some decent software, a huge portion of creativity and a few hours to spare for devotion of the whole process. In this article I will try to provide the policy and give a few tips on how to get the rest.

Logo design in the simplest terms can be described as “an art form” or a symbol that defines something about the corporation or brand’s big idea.

This article is for those who are not necessarily experts in logo design, but want to learn a little about the basics of the process.A logo is something more than just a simple symbol or a picture and needs to get related and positioned well in the minds of consumers who will in future establish a positive relationship with your company. A proper equipped custom logo design should be always a priority in your marketing strategy. Let’s look at some common questions which people ask while designing their corporate logo design.

What in proper terms is a logo?
A logo is a graphic mark / emblem used to promote your company or brand to the public. It can be a single symbol, a symbol combined with text or text written in a certain way (font, color, etc). This leaves you with an extreme amount of creative freedom.

Read More
« Older posts